Phase 1 put CityWide screens across Islamabad and Rawalpindi. Phase 2 takes the network national, with Lahore, Karachi and Peshawar next, on the way to 200 screens.
Where we started
We launched deliberately: a focused Phase 1 in Islamabad and Rawalpindi, proving the model in premium malls, cash & carry stores and petrol stations. That discipline let us refine everything, location standards, campaign management, reporting, before scaling.
Where we're going
Phase 2, running through the second half of 2026, extends the network into three of Pakistan's largest markets: Lahore, Karachi and Peshawar. The target is 200 screens, a step-change in reach that turns CityWide from a capital-city network into a genuinely national one.
What it means for advertisers
National brands have been waiting for indoor DOOH that spans cities without the cost and hassle of stitching together separate deals. Phase 2 delivers exactly that: one network, one point of contact, consistent reporting, and the ability to launch a coordinated campaign nationwide. Multi-screen campaigns across the growing network are built for precisely this moment.
And beyond
Phase 3 in 2027 pushes further, Faisalabad, Multan, Quetta and more, toward our two-year vision of 550+ screens across 10 cities. If you're planning national campaigns for the year ahead, now is the time to talk.
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